Every week, our A.M. girl Rani shares her thoughts or pop culture fixation of the moment. This week Jeremy Allen White is our muse (obviously) and the girls head onto the Catalina...

We are so excited to introduce local sustainable brand, Seda!

Started by one of our very own, Roberta, as a gentle alternative to fast fashion. Seda is about creating something thoughtful, considered, and connected to nature. Each scrunchie is handmade in small batches in Noosa using locally sourced materials.

Bobbi Lane x Alterior Motif: Circular Style & Cocktails

We’re teaming up with Bobbi Lane for a night of sustainable fashion, good vibes, and cocktails. Our circular rack will feature archival Alterior pieces alongside pre-loved treasures from our team—giving them a chance at a second home!

And of course, it wouldn’t be Bobbi without cocktails. Expect margaritas in cans and a special cocktail of the night (hello, blood orange margarita) served in a buzzing, laidback atmosphere. Join us Saturday, 20th September to shop, sip, and spend the evening with us! See you there...

NEW BRAND ON THE BLOCK!

This week, we introduced Melbourne-based brand With Harper Lu in stores and online. Founded by Lucia Hanna and Cathie Burke, the label was born from a shared passion for creating pieces that transcend seasons and trends.

With Harper Lu blends contemporary prints, striking colours, and vintage-inspired silhouettes to bring thoughtfully designed styles to life. The brand is deeply committed to ethical and sustainable practices, continuously refining its processes to minimise environmental impact.

We are so excited to introduce the latest collection from Silk Laundry, Depths, to Alterior Motif. This collection was inspired by the sea, drawn from the two coastlines that founder Katie Kolodinski has called home for the past 20 years: Australia and Barcelona.

At the A.M. office, we’re BIG on what we’re putting on our skin. We all know how hard it is to find a sunscreen that’s natural and actually works for your skin — it’s seriously no easy feat. So when Penny came across Sol Sista Collective, she felt like she’d hit the jackpot.

At A.M., we’re always finding new ways to minimise waste and encourage more conscious consumption. We wanted to have a space where our pieces could have a second life — so, enter A.M. Circular.

Australian brand Nagnata has long been celebrated for its innovative approach to sustainable fashion, blending performance and style with environmental consciousness. With the launch of their R2E Denim collection, Nagnata takes a bold step forward in redefining the lifecycle of clothing. Read on for more details about their denim collection and how it can recycled after use.

Here’s AM’s roundup of the month—our picks for the things that’ll keep you feeling and looking your best, no matter what’s going on.