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Journal

The May Roundup.

Here’s AM’s roundup of the month—our picks for the things that’ll keep you feeling and looking your best, no matter what’s going on. 

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Sustainability focus — Velvet Canyon

Velvet Canyon is an Australian eyewear brand founded in 2017 by sisters Bec Nolan and Cass Moase, alongside photographer Ali Mitton. With roots in Byron Bay and Los Angeles, the trio set out to create eyewear that blends timeless design with modern sustainability. Drawing inspiration from the 1960s and 1970s, Velvet Canyon offers eyewear that evokes a sun-soaked, golden era. Since its inception, sustainability is a Velvet Canyon’s core where they have prioritised environmental sustainability and social responsibility. The brand is committed to reducing its environmental impact by using high-quality, renewable materials and minimising waste. 

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Mother’s Day... sorted!

Whether it’s a quiet coffee, a shared meal, or a small gift that feels just right, it doesn’t take much to make Mother’s Day feel special. A little thought goes a long way and we have your day and gifts sorted for this Mother's Day.

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Brand Spotlight: Third Form

"Third Form seeks to emulate and enliven the iterations of the modern woman – not to stifle or capture it."

Third Form is a contemporary Australian fashion label that marries minimalist sophistication with urban edge. Founded in 2014 by designer Merryn Kelly, the brand emerged from her experiences at Sydney TAFE Fashion Design Studio and roles at renowned labels like Zimmermann and Lee Jeans. Kelly envisioned a collection that resonated with the dynamic, city-centric lifestyle of modern women, leading to the birth of Third Form. Since its inception, the brand has garnered attention from fashion influencers such as Margaret Zhang and Nadia Fairfax, solidifying its presence in the fashion industry.

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The launch of Bassike's rebrand and their Pre-Collection '25

Bassike carves a refreshed brand identity with a collection that is a bold exploration of contrast. Australia’s preeminent B Corp Certified designer brand, Bassike is signalling a refined evolution for pre-collection ‘25.

The essence of Bassike since its inception in 2006 has always been about modern dressing for everyday life. In keeping with this, Creative Director, Deborah Sams has pushed her vision for the Australian staple wardrobe with a focus on upping the sophistication while maintaining the approachability.

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Your plans sorted for the Noosa Festival of Surfing 2025

It’s that time of year again in Noosa — The Noosa Festival of Surfing! For 2025, the festival is set to be another spectacular celebration of all things surf, culture and coastal living. As one of Australia’s premier surf festivals, this event brings together professional and amateur surfers, families and surf enthusiasts for a week of competition, live music, art and community events. The event is for all — seasoned surfers, locals and visitors — set on Noosa’s stunning beaches.

This year the festival will run from March 14th-23rd 2025 with the main events happening on Noosa Main Beach. We’ve created an Alterior Motif guide to the Noosa Festival of Surfing for 2025, with our top picks to move, drink, dine, wear and watch! Read on for our recommendations…

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Collection Spotlight | 'Florescence' by SIR.

Alterior Motif have been a long time exclusive stockist of Australian brand SIR. A contemporary women’s wear label known for their collection of minimal and simplistic wardrobe essentials and feminine silhouettes. We not only love their designs but what they stand for. SIR's mission focuses on innovation, inclusivity and minimal environmental impact, while empowering everyone connected to the brand. Their latest Spring Summer 25 collection 'Florescence' sees beautiful new silhouettes and a stunning green stripe print.

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