Joyeux
Our very own label, born out of Alterior Motif, reflects the unique style of owners Penny Lane and Angie Holden. Angie describes her look as “classic and minimal with a bit of fun.” It's a style that feels feminine—never girly—and always confident. Penny brings a more relaxed vibe: “I’m coastal and casual, with a hint of tailoring. I live in pants, so there’s a slightly masculine edge, but I love to soften it with a cute top or accessories.”
Joyeux | French (fra) // happy. A womenswear label centred on classic apparel with a modern point of difference. Based locally and inspired globally to offer a timelessly elevated coastal aesthetic. Wearable from day to night, now to then, made for the versatility to be happy wherever you may be. Produced in small runs via ethical manufacturing to support a sustainable vision.