This week, we’re shining the spotlight on Deiji Studios and their amazing sustainability efforts. At Deiji Studios, sustainability and social conscience is considered integral to every facet of their company. As a reasonably new business, they continue to learn and evolve, finding better practices and more efficient ways of doing this as they grow.
Deiji Studios was founded in 2016, by Juliette Harkness and Emma Nelson, with a vision to deliver high comfort, high quality linen bedding and a range of loungewear to blur the lines between sleepwear and ready-to-wear. Pronounced ‘Day-Gee’ and translated to ‘Daisy’ in English, Deiji Studios love the simple, natural perfection of the flower, its resilience and its humble beauty. Deiji as a concept is the ability to blend morning into night, daywear into sleepwear. Their beautiful pieces are crafted from the softest natural fabrications and add a luxury feel to loungewear.
They are a member of 1% for the planet, meaning Deiji Studios pledge 1% of their yearly sales revenue to non for profits. Deiji Studios work to actively offset their carbon usage and also support Carbon Positive Australia who plant trees across Australia that are are protected for 25-100 years.
All Deiji Studios collections are designed with a growing list of natural fibres including 100% OEKO-TEX 100 certified and EU certified linen and 100% GOTS certified organic cotton. These fabrications are naturally hypoallergenic and have unique anti-bacterial properties, making them highly breathable and even more importantly 100% biodegradable.
Deiji Studios consciously manufacture their garments in two small family run factories in China which they personally visit. They are committed to assisting them and motivating them to enrich the lives of those who work on their garments, and their local communities. All workers are ensured a fair wage, good working conditions and hours. Deiji Studios acknowledge that the wage received for a standard workweek by any worker is enough to allow a decent living standard for them and their family. This should cover costs of food, water, accommodation, education, medical care, clothing, transport and any other essential needs.
As the environment and Deiji Studios; impact is of such importance to them, they visit the China based factories to ensure that this core value is being respected in the production of Deiji Studios garments/bedding also. Their linen is softened by being washed with natural pumice stones, and all waste water is recycled and disposed of in ways that minimise environmental impact. The local government has recently raised its standard codes of practice also, meaning all factories must comply with these or they are shut down. We do not use any harmful AZO dyes in any of our fabrics. Scrap fabric is gathered in bundles and donated to local craftspeople, who use them to weave blankets and rugs.
Deiji Studios have committed to continue to learn and evolve our practices for this new world with accountability and openness.
Shop Deiji Studios in stores and online at Alterior Motif.