Brand Spotlight: Third Form
"Third Form seeks to emulate and enliven the iterations of the modern woman – not to stifle or capture it."
Third Form is a contemporary Australian fashion label that marries minimalist sophistication with urban edge. Founded in 2014 by designer Merryn Kelly, the brand emerged from her experiences at Sydney TAFE Fashion Design Studio and roles at renowned labels like Zimmermann and Lee Jeans. Kelly envisioned a collection that resonated with the dynamic, city-centric lifestyle of modern women, leading to the birth of Third Form. Since its inception, the brand has garnered attention from fashion influencers such as Margaret Zhang and Nadia Fairfax, solidifying its presence in the fashion industry.
Showcasing the complexity of a woman is intrinsic to Third Form design, and with complexity comes a series of seemingly paradoxical dualities: sensuality, sophistication and a commanding yet understated raw energy. Third Form is a vision that encourages a complete, unabashedly embrace of this polarity.
A Commitment to Sustainability
At the heart of Third Form's ethos lies a dedication to sustainability. The brand envisions a future where fashion serves as a force for good, operating within a circular system that emphasises longevity, responsibility and uncomprommised quality. This vision is reflected in their efforts to extend the lifespan of garments, reduce waste, and prioritise the well-being of both the planet and the community.
Eco-Conscious Practices in Design and Production
Third Form's commitment to sustainability is evident in their design and production processes. The brand utilises eco-friendly materials, ensuring that each piece aligns with its environmental values. By crafting garments from environmentally conscious materials, Third Form not only offers beautiful garments but also contributes to the movement towards sustainable living.
Transparent and Ethical Operations
Transparency and ethical practices are integral to Third Form's operations. The brand is dedicated to providing clear information about its sustainability efforts, allowing consumers to make informed choices. By adhering to ethical production methods and maintaining transparency, Third Form sets a standard for responsible fashion in the industry.
Join the Movement
Third Form invites consumers to be part of a sustainable fashion journey. By choosing garments crafted with care and consciousness, individuals can contribute to a more sustainable future. Explore Third Form's collections and embrace a fashion-forward approach that values both style and sustainability.
Discover Third Form at Alterior Motif
We have just received some new arrivals from Third Form. We love their latest collection with a curated edit of styles perfect for your Autumn wardrobe. Discover the range here.
