July 2014 | Alterior Motif

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Journal - July 2014

'save the fauxho' splendour inspiration

21st July 2014

the inner gypsy comes out in all of us at splendour. i dont know whether its being in byron or rolling around in dust for days but those inevitable ‘festival’ purchases are worn once, and once only. you see the girls. we call it 'faux-ho'come on – admit it. you don’t rock  flares and a boho blouse at any other time.

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pure purienne

14th July 2014

this lookbook. it is golden afternoon light amazingness. by none other then purienne. textbook to his style - it gives our favourite label zulu and zephyr the limelight it deserves.

we have just received the first drop of our next installment of zulu and zephyr.

we knew we were onto a good thing when we first picked these babes up.

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Festival Outfit Inspiration

1st July 2014

the festival season is about to hit the pinnacle of awesomeness - spleandour in the grass. planning the outfits is almost as much fun as planning the festivities! a selection of our favourite splendour bender outift inspiration.

some tips for festival dressing:

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